When prices go silly

Yesterday I was offered a bottle of Trinity Hill 2006 Homage Syrah, which I turned down, due to the $170 price tag.  “I can buy buy 2005 Hermitge (e.g. Jaboulet La Chapelle) for that price”.  “Good point” said the wine retailer “though the Trinity Hill is a nice wine”.

“I’m sure it is” I replied “but it’s very young and with no history, who knows if it will turn out as well as the wine show judges hope”.

Why the ridiculous price ?  Because it won top wine at the 2007 NZ Wine Awards and presumably it is made it miniscule quantities.  It will all sell out in the brief blaze of publicity it receives.  There is real novelty in a Shiraz topping the NZ wine show.

Beware of (briefly) famous wines – they wil never offer value.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s