Who writes the reviews

The majority of posts are from Byron Sharp, author of How Brands Grow. Other contributors include Professor Larry Lockshin and other (wine enthusiast) academic staff members of the Ehrenberg-Bass Institute, University of South Australia.

The blog is maintained by Byron Sharp. It’s largely a personal resource for me (so I can look up wines I’ve tried). Which hopefully will useful to others – who if they are anything like me use websearch to find reviews of wines.

I like elegant food friendly wines, of character.  That said, I live in Australia, and I do appreciate ‘big reds’.  But I don’t like the current trend (worldwide ?) towards high alcohol, sweet, extracted, syrupy wines.

Click here to see the latest reviews.